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We've seen light-up lipglosses before, which come equipped with mini flashlights for touching up in the dark. And now comes Too Faced Lashlight , a mascara with an LED-lighted wand that shines a light on each and every lash for precise application...
Thought you'd seen it all when it comes to mascara? Me too, until I spied this little number from Canadian beauty company Belvada. No, it doesn't vibrate, oscillate or spin, but what it does do is an entirely novel approach to applying mascara...
Usually mascaras fall into two camps: those that stretch and lengthen, and those that pump up the volume. But Clarins, with is new Wonder Perfect Mascara , is claiming to do both and more: a 3-in-1 super mascara that fattens, curls and lengthens, all...
The big buzz on the beauty scene these days is larger-than-life lashes. Perhaps you're read about all those newfangled lash-enhancing, growth-stimulating serums and potions such as Latisse et al. that seek to make eyelashes go that extra mile? But...
I never really saw the point of using mascara primers, which seemed like just another laborious step in my beauty routine. But Lancôme, with its new Oscillation Powerbooster , might have me changing my tune. Not only does it thicken and pump up lashes...
Confession: I've never met a mascara I didn't like. Well, okay, that's not entirely true - there's been a few of the smudge-y, flake-off, lacklustre volume variety that have have failed to meet my Bambi-eyelash expectations. But for the...
It seems the vibrating mascara trend is just revving up: First Lancome and Estee Lauder launched powered-up lash enhancers, and now, the latest on the scene is Prescriptives's Motor-Eyes Mascara . What sets it apart from the others? This one has a...
In coming up with the new Lash Stiletto Mascara , I sense that Maybelline felt the pain of shoe addicts everywhere, who could no longer afford their beloved Christian Louboutins in these cash-strapped times. Tricked out in Louboutin's signature black...
The thought of wearing colored mascara usually gives me flashbacks to grade eight and the electro-blues and teals we used to swipe on our eyelids. But CoverGirl's new Lashblast Luxe proves that colored mascara needn't be garish. It's the fabulous...
Just when you think mascara can go nowhere bolder than it's gone before, they come up with something entirely new and unique. In this case, it's a mascara for those pesky, hard-to-reach bottom lashes by cult beauty brand Tarte. Now, I've never...
Now, I'm all for innovation in the beauty world, but the latest trend, in the area of mascaras anyway, is a little on the macabre side. Take the new Givenchy Phenomen'eyes mascara, for example. I simply can't shake the feeling that, with its...
The other day as I was perusing the cosmetic aisle of my local drugstore, I noticed an interesting little find: Lancôme's new Cils Booster XL, a sort of primer for mascara. It's a clear, whitish goo that you swipe on your lashes pre-mascara to...
I'm continually astonished by the performing power of Cargo products. While some people scoffed at their last HD-inspired Blu-Ray makeup collection (even I was skeptical at first, truth be told), I was so wowed by the products that they've since...
I keep hearing about news anchors running scared over the advent of HD cameras (and how they expose every wrinkle, every blemish, every pore) and all I can picture are backstage diva freakouts that would make Anchorman's Ron Burgundy seem altogether...
If you're like me, it takes a pretty fabulous mascara to win that coveted place in my makeup bag. I've set the bar pretty high, which is why I've only ever covered two other mascaras on SugarShock. And now, I've found one that fits my...
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