I think that its another wonderful form of escaping our indivdual realities. With such innovative stories and charismatic actors you can't help but be drawn to the way they tell the stories. Even people who say that they are not fans have been caught staring fixidly at the previews. Clearly there really is something magical about how this fictional wizarding world and the real world have got everyone together talking. Something truly amazing this day and age. That so many share so much the same.